أثر الحوكمة على الميزة التنافسية لشركات التأمين العاملة في فلسطين- شركة تمكين للتأمين كحالة دراسية
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Date
2022-06-01
Authors
ريم راتب محمد أبو قرندل
Reem Abu Qarandal
Journal Title
Journal ISSN
Volume Title
Publisher
Al-Quds University
Abstract
The study aimed to identify the impact of governance on the competitive advantage of insurance companies operating in Palestine - Tamkeen Insurance Company as a case study, and to achieve the objectives of the study, the researcher used the descriptive approach in a comprehensive survey method. Tamkeen Insurance Company, and the questionnaire was applied to all employees in the senior and middle management of Tamkeen Insurance Company, which numbered (31) directors. Individual interviews were also conducted with (5) people from the administrators of Tamkeen Insurance Company, and the study reached the following results:
1- The level of application of governance with its dimensions (transparency, disclosure, integrity, participation, accountability, and organizational effectiveness) in Tamkeen Insurance Company came to a medium degree, and the level of achieving competitive advantage in its dimensions (quality, excellence, creativity, lower cost, and response) came to a medium degree.
2- There is a direct, statistically significant correlation between governance and its dimensions and the competitive advantage and its dimensions in Tamkeen Insurance Company.
3- There is a statistically significant impact of governance and its dimensions on the competitive advantage and its dimensions in Tamkeen Insurance Company.
4- There are no statistically significant differences in the average scores of the study community members on applying governance and achieving competitive advantage in Tamkeen Insurance Company according to the variables (gender, educational qualification, years of service).
In light of the findings of the study, the researcher recommended a set of recommendations, the most important of which are: increasing awareness of all administrative levels of the
company with regard to corporate governance, and holding training courses in this regard, and this in turn will lead to raising the administrative level and the ability to achieve strong competitiveness for the company.