THE IMPACT OF AI-GENERATED ADVERTISING CONTENT ON THE PURCHASING DECISION-MAKING PROCESS AMONG YOUTH
Date
2026-05-12
Authors
Habiba Khaled Mohamed
Logine Mohamed Tarek
Malak Mohamed Mostafa
Menatallah Ashraf Mohamed
Menna Amir Mohamed
Nour Kareem Ramadan
Weam Hesham Fathy
Yoana Magdy Zakaria
Aya Tarek Abd El Hady Said
Journal Title
Journal ISSN
Volume Title
Publisher
Deanship of Scientific Research - Al-Quds University
Abstract
Background: Artificial intelligence has transformed the advertising landscape by enabling the production of highly sophisticated, visually appealing, and personalized content capable of influencing consumer perceptions and behaviors.
Objectives: This study investigates the impact of AI-generated advertising content on the purchase decision-making process among young consumers.
Methods: Using a descriptive qualitative approach, the study employs focus groups with 22 participants to explore their awareness of AI-generated advertisements, their perceptions of visual and behavioral cues, and the role of trust and realism in shaping their responses.