THE IMPACT OF AI-GENERATED ADVERTISING CONTENT ON THE PURCHASING DECISION-MAKING PROCESS AMONG YOUTH

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dc.contributor.authorHabiba Khaled Mohamed
dc.contributor.authorLogine Mohamed Tarek
dc.contributor.authorMalak Mohamed Mostafa
dc.contributor.authorMenatallah Ashraf Mohamed
dc.contributor.authorMenna Amir Mohamed
dc.contributor.authorNour Kareem Ramadan
dc.contributor.authorWeam Hesham Fathy
dc.contributor.authorYoana Magdy Zakaria
dc.contributor.authorAya Tarek Abd El Hady Said
dc.date.accessioned2026-09-13T10:51:29Z
dc.date.available2026-09-13T10:51:29Z
dc.date.issued2026-05-12
dc.description.abstractBackground: Artificial intelligence has transformed the advertising landscape by enabling the production of highly sophisticated, visually appealing, and personalized content capable of influencing consumer perceptions and behaviors. Objectives: This study investigates the impact of AI-generated advertising content on the purchase decision-making process among young consumers. Methods: Using a descriptive qualitative approach, the study employs focus groups with 22 participants to explore their awareness of AI-generated advertisements, their perceptions of visual and behavioral cues, and the role of trust and realism in shaping their responses.
dc.identifier.urihttps://dspace.alquds.edu/handle/20.500.12213/10755
dc.language.isoen
dc.publisherDeanship of Scientific Research - Al-Quds University
dc.titleTHE IMPACT OF AI-GENERATED ADVERTISING CONTENT ON THE PURCHASING DECISION-MAKING PROCESS AMONG YOUTH
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