انعكاسات استخدام الترويح الالكتروني على تحسين أداء البنوك التجارية في الضفة الغربية
Date
2011-07-30
Authors
يوسف عمر يوسف ابو زيد
Yousef Omar Abu Zaid
Journal Title
Journal ISSN
Volume Title
Publisher
جامعة القدس
Abstract
This study aimed to identify the implications of the use of Electronic-Promotion to
improve the performance of commercial banks in the West Bank, where the set of
performance benchmarks to improve competitiveness and enhance the effectiveness of
providing banking services and geographic expansion and increasing the volume of
banking activity in addition to achieving customer satisfaction.
To achieve this aim, use descriptive method, has been designed questionnaire to collect
data from respondents, which was distributed to a sample was selected stratified random
with equal representation, size (80) recovered from (64) represented the first layer of the
heads of branches and number (32), class II heads Marketing departments in the branches
and the number (32
After recovery of the questionnaires were analyzed using statistical package (SPSS), was
calculated as arithmetic averages and the standard deviation to describe the study areas on
the reality and the importance of promoting the use of email and the difficulties of use. As
well as descriptive statistics using frequency to extract the percentage distribution of
respondents by demographic variables. And calculation of Pearson's correlation coefficient
to determine the degree and direction of the relationship between the independent variable
and dependent variables. Also used single-contrast (One-Way Anova) to test the
hypothesis according to demographic variables of respondents, to detect differences in
their answers. The study found the most important the following results: Using commercial
banks in the West Bank to promote electronic-very much, as the arithmetic average of the
answers of respondents (4.541). Aware of branch managers and heads of marketing at the
commercial banks to promote the importance of using email to improve its performance
dramatically, with the average responses (4.541. Commercial banks face difficulties in
promoting the use of electronic medium degree where the arithmetic average of the
answers of respondents (3.041. The use of electronic-Promotion reflects a positive impact
on improving the performance of commercial banks very much, as the average answers
respondents in promoting the role of competition (4.656), and in increasing the volume of
activity (4.492), and the effectiveness of service delivery (4.526), and customer satisfaction
(4.518),and achieving customer satisfaction (4.525). The results of the study on the
presence of a strong positive correlation between the use of promotional mail and improve
the performance of commercial banks in the West Bank, where was the correlation
coefficient between the degree of promotion of the use of electronic and indicators to
measure performance improvement 68.2% . Also showed the results of the study there is
no statically significant differences in the answers of respondents about the Implications
of the Electronic-Promotion to improve the performance of commercial banks in the West
bank due to the variables (age, type of job, the qualification specialization, and variable
years of experience. Finally, the results of the study showed there is no statistically
significant differences in the answers of respondents about the implications of the use of e-
Promotion to improve the performance of commercial banks in the West Bank by the
variables (the number of bank branches and level of activity, and the beginning of the bank
to engage in banking activity). There are significant difference responses of respondents on
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the sanctions, by commercial banks in the West Banks according of the variable (age,
educational qualification and the number of the bank branches).
Description
Keywords
Citation
ابو زيد، يوسف عمر. (2011). انعكاسات استخدام الترويح الالكتروني على تحسين أداء البنوك التجارية في
الضفة الغربية [رسالة ماجستير منشورة، جامعة القدس، فلسطين]. المستودع الرقمي لجامعة القدس.
https://arab-scholars.com/4a00eb