دور الإدارة بالتجوال في تحقيق استدامة المشاريع الصغيرة (دراسة ميدانية مؤسسات الإقراض في المحافظات الجنوبية الفلسطينية)
رامي زكي درويش العسلي
Rami Zaki Darwesh AL-Assaly
This study aimed to identify the role of management by walking around in achieving the sustainability of small enterprises by the point of view of workers in Microfinance institutions operating in the southern Palestinian governorates. The researcher used the descriptive-analytical method, and the study population consisted of all the workers in Microfinance institutions operating in the southern Palestinian governorates, whose number is (102) workers , The researcher used the comprehensive survey method, where the questionnaire distributed to all of the study population in the online due to the Corona pandemic, and the number of respondents reached (94) of employees , with rate of response (92.2%), and the researcher used the questionnaire as a tool of data collection. The study conclude the many important results are: (70.4%) of the study population believe that the level of management by walking around in Microfinance institutions operating in the southern Palestinian governorates is positive, with high degree of approval, and that (72.8%) of the study believe that the level of sustainability of Small enterprises in microfinance institutions operating in the southern Palestinian governorates is positive, with high degree of approval, as the results shown that there is a statistically significant relations at a significance level (0.05) between the dimensions of the management practice by walking around (discovering of facts, Communication Improve, motivation, development and creativity, feedback) , and sustainability of small enterprises in Microfinance institutions operating in the southern Palestinian governorates, where the correlation coefficient (0.60), as there is also an impact of the feedback dimensions on the sustainability of small enterprises in Microfinance institutions operating in the southern Palestinian governorates, as this dimensions explained (38%) of the total variance in the sustainability of small enterprises. This study reached a set of recommendations, the most important of which are: The interest of senior management in Palestinian Microfinance institutions to improve management practices by walking around among workers in supervisory positions to become a systematic, targeted process , it aim to discovering work facts in practice on the ground, activating the process of communication and communication with workers, using it as an effective tool in motivating workers , developing them and increasing their creativity, and the procedures for obtaining loans by Microfinance institutions for owners of small enterprises should be facilitated, in addition to providing technical advice for serious ideas presented by talented people in all fields. The government should grant unlimited support to small enterprises financially and morally, reduce taxes on small enterprises, and work to open new markets for the products of these projects; To ensure its continuity and survival.