تشكيل الإدراك في الإعلام الرقمي - آليات التضليل لدى شبكة قدس نموذجاً
ثائر عصام محمد نصار
Thaer Isam Mohamad Nassar
This study aimed to investigate the mechanisms of disinformation used in digital media that affect perception formation. In addition, it aimed to identify the forms of disinformation utilized to reshape perception and awareness systematically and intentionally among users of digital media, particularly in media institutions that appear credible and trustworthy to the public. Also, it aimed to define the mechanisms of disinformation used in digital news media and to analyze Quds News Network as an applied model. Moreover, it sought to exploring the media discourse and determining the disinformation strategies. The study utilized the medium theory and a model that combines Norman Fairclough's classical, social discourse analysis, acting forces analysis technique, image semiotics analysis, Pierre Papin's dramatization, arguments of Michel Foucault, Regis Debray, and Aristotle's Persuasive Triangle. All of which was used to reveal the implications and disinformation strategies of Quds News and its role in shaping user perception. To answer the research question, which is "To what extent are the mechanisms of disinformation employed by the Quds News Network for digital media to influence the formation of perceptions among the masses?" the researcher used the descriptive-analytical approach and the inductive and deductive approaches. Also, the researcher utilized the discourse analysis tool to obtain qualitative data and the Python programming language to get quantitative data that comprehensively describe the phenomenon addressed by the study. Then, the publications were analyzed in interconnected clusters, especially for topics related to normalization between Arabs and Israel, to test the hypothesis, which states that و the Quds Network practices a perceptual misleading to influence the ideological structure of the masses in the virtual world. The study results showed that Quds News Network had published posts regarding the normalization between Arabs and Israel twice as much as all three other studied Palestinian media news platforms combined. Furthermore, it increased its publications about the topic by 40% after signing the Normalization Agreement between the United Arab Emirates and Israel. In addition, the network has utilized the rhetoric discursive ideological approach in the social context mixed with techniques of theatrical performance. The visual content was strongly presented and formed a hyper communicative palette that acted as a parallel stage for lingual-lexical discourse and audio-visual discourse. A paradox was created between linguistic reality and historical reality by evoking the iconic dimensions in images and words in conflict and contrast in contexts, actors, and exchanging roles. The consumers' comments on photos mainly emphasized and imposed a specific reception context for the masses within a pre-planned ideological dimension that reproduced reality within the ideological shaping paradigm among the residents of the info-sphere. The study results support the research hypothesis; the utilization of misleading and dis-informing techniques by Quds News Network to alter the perception of masses on normalization between Arabs and Israel. The coverage operations were subjected to media production, borrowing from reality the culture of theatrical performance in covering the news of the United Arab Emirates, Bahrain, and Morocco. Thus, through redefining reality and media production operations, we can conclude that Quds News Network works to mislead the recipient's perception in a clear setup of disinformation phenomenon relying on the strength, power, invisibility and technological inevitability of the technical medium.