إدارة الأزمات وعلاقتها بالتخطيط الاستراتيجي في جامعة القدس
دانية باسم فايز السرخي
Dania Basem Fayez Al-Sorkhe
This study aimed at identifying the degree of crisis management at Al-Quds University, and how well the university is ready to deal with potential crises. Thus, identifying the degree of strategic planning at the university and determine its relation to crisis management. The study also sought to know the impact of demographic variables (gender, educational qualification, years of experience and job title) on the views of the study sample on the degree of crisis management and strategic planning at the university. The researcher used the analytical descriptive approach to fit such studies to describe the phenomenon, to indicate the relationship between the subject matters of the study and to analyze its data. To achieve this, the researcher designed a questionnaire consisting of 49 categories and tested its credibility and stability. Then, it was distributed to the study population which includes 152 senior and middle-class administrative staff. The results of the study showed that the degree of crisis management at Al-Quds University, as well as the degree of strategic planning, came with an average degree. It was found that there was a direct statistical correlation at the level of significance (α ≤ 0.05) between crisis management and strategic planning at Al-Quds University, where the Pearson correlation coefficient for the total grade was (0.788). The results also showed that the views of the respondents differ according to the demographic variables in the fields of crisis management and strategic planning. One of the most prominent results was the Israeli Occupation, which is considered one of the biggest obstacles facing the university in achieving its goals. The university also lacks a clear crisis management plan. This is due to the lack of an effective crisis management and strategic planning team, along with the poor recourse to crisis management and strategic planning experts. Based on the findings of the study, the researcher made several recommendations that would raise the degree of crisis management and the degree of strategic planning at the university. The most important of these is to take care of the early stages of crisis management in an attempt to prevent crises and to avoid as much damage as possible. In addition to the necessity of having clear systems and standards for crisis analysis, and assessing the university's readiness to deal with crises. Furthermore, the researcher emphasized on the importance of formulating the university’s vision, mission and objectives based on the university’s available and potential capabilities. Also, she draw attention to the importance of having crisis management and strategic planning teams with appropriate competencies and experience.