التحديات التي تواجه الشركات العائلية في فلسطين عند تطوير منتجات جديدة: دراسة تطبيقية على الشركات الغذائية
عمر عطاالله سليم قدح
Omar Attallah Saleem Qadah
This study aims to know the challenges facing family businesses when developing new products: which is applied in Palestine about food companies. The and data used in this study were collected from previous studies and litreture reviews. The studyr used the descriptive approach which describes the treatment of the family company in food manufacturing within the new products development, by using the qualitative approach through interviews with sixteen family companies managers or owners from companies that forms the primary data to collect information. The results of the study indicate that there are main challenges faced by the majority of family businesses namely: The national products have no governmental protection from Isreali and imported products, The negative attitudes toward national products, the complexity in importing raw materials, in addition to their high costs, the separation of management from ownership, the large number of family members working in the company, the conflict of interests with priorities and different visions, the succession of generations to manage the family company, the extensive competition from imported and Israeli goods with the palestianian goods, and the political and econonmical situations and others. The family companies depend on internal and external sources to get developing new products idea. Developing and innovating new products that suit consumers taste is acurcial rule in the sustainability of the company.