Communication strategies of winning hearts and minds: The case of the Muslim Brotherhood’s political communication campaign post Morsi’s downfall
| dc.contributor.author | Koa, Moeen | |
| dc.date.accessioned | 2021-01-02T20:23:27Z | |
| dc.date.available | 2021-01-02T20:23:27Z | |
| dc.date.issued | 2020-12-23 | |
| dc.description.abstract | This article examines how social movements attempt to repair a tarnished image and win the hearts and minds of the public. It studies the Muslim Brotherhood’s political communication campaign post-July 2013. A content analysis of a census of the Brotherhood’s communiqués issued during a 5-year period was performed. Considering social movement theory, this case study reveals that strategic framing can be employed as a strategy to win the hearts and minds of the target audience and to repair tarnished images. It also argues that legitimacy is a critical moral resource that lies at the heart of Islamist movements’ communication campaigns. | en_US |
| dc.identifier.issn | 1742-7673 | |
| dc.identifier.uri | https://dspace.alquds.edu/handle/20.500.12213/6321 | |
| dc.language.iso | en | en_US |
| dc.subject | Content analysis | en_US |
| dc.subject | Egypt | en_US |
| dc.subject | image restoration | en_US |
| dc.subject | legitimacy | en_US |
| dc.subject | Muslim Brotherhood | en_US |
| dc.subject | political communication | en_US |
| dc.subject | social movements | en_US |
| dc.subject | us versus them | en_US |
| dc.subject | victimhood | en_US |
| dc.subject | winning hearts and minds | en_US |
| dc.title | Communication strategies of winning hearts and minds: The case of the Muslim Brotherhood’s political communication campaign post Morsi’s downfall | en_US |
| dc.type | Article | en_US |