العلاقة بين الذكاء الاستراتيجي والميزة التنافسية دراسة تطبيقية في شركات التأمين الفلسطينية
Date
2019-05-21
Authors
عبيدة محمد عبد العزيز حمدان
Obaeda Mohamed Abd Elaziz Hamdan
Journal Title
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Publisher
Al-Quds University
Abstract
The study aimed to identify the relationship of strategic intelligence in the competitive advantage from the point of view of the administrative staff with the insurance companies in Ramallah and Al-Bireh Governorate. That was achieved by studying the relationship between strategic intelligence and its elements (foresight, system thinking, future vision, motivation and partnership) and the competitive advantage. In addition to identifying the impact of (age, qualification, years of experience, place of work) on strategic intelligence and the competitive advantage. The researcher used the associative method due to its suitability to this study, which depends on the description of the phenomenon of the subject of it, the analysis of the data, the relationship between the components and views that are raised around them, and the processes that are included and the occurred effects. The researcher used a questionnaire as a tool for collecting data from the study community. The study society represents the total survey of all administrative staff in Ramallah and Al-Bireh insurance companies; a total of 143 administrative supervisors. The recovered and valid questionnaires were 131 (91.6%of the research sample). The study concluded that the strategic intelligence of the administrative staff in the insurance companies operating in Ramallah and Al-Bireh governorate is high with an average of 3.93. And the competitive advantage provided by the insurance companies operating there is also high with an average of (4.11). In addition to the positive relationship that was statistically significant at a significance level of (a≤0.05) between the strategic intelligence with its elements (foresight, systemic thinking, future vision, motivation, partnership) and the competitive advantage of the insurance companies in Ramallah and Al-Bireh Governorate. The study recommended the importance to have special trade mark be known by the customers, so that they are directed to the choice of the insurance company that they wishes, based on the trade mark not on the insurance agents, so that the customer asks and looks for the company he wants .and there is a need to improve the capabilities of insurance companies to see the invisible things and to efficiently deal with changes that are emerging, and the company's vision for future events and the preparation of appropriate scenarios, due to the importance of this subject in an unstable situation as the Palestinian situation. The need to develop a special section in the insurance companies specializing in research and development to provide creative and new ideas to develop and diverse the services of insurance companies, In addition to the necessity to set up alliance with other companies to strengthen the Competitive position.
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Citation
حمدان، عبيدة محمد. (2019). العلاقة بين الذكاء الاستراتيجي والميزة التنافسية دراسة تطبيقية في شركات
التأمين الفلسطينية [رسالة ماجستير منشورة، جامعة القدس، فلسطين]. المستودع الرقمي لجامعة القدس.
https://arab-scholars.com/9f9b74