الاستبدالات في المدلولات السيميائية للصورة الصحفية لتغطية الجزيرة نت افتتاح كأس العالم 2022
Date
2023-12-17
Authors
عبد العزيز عبد الحافظ "محمد شكري" نوفل
Abdalaziz Abdalhafez Nofal
Journal Title
Journal ISSN
Volume Title
Publisher
Al-Quds University
Abstract
شكلت الصورة منذ القدم سرداً تاريخياً للحياة والموت، وكشفا عن حضارات الأمم وتاريخها، وتطورت أشكالها وموادها لتخبر عن التجارب المعيشية للإنسانية. مُواكبة كل تغير في الحياة المجتمعية بأنساقها السياسية، والدعائية، والدينية، والثقافية بما تحمله من تماثلية ورمزية، وكان لتماثلاتها العينية الظاهرة والتضمينية غير المباشرة دوراً مهماً في تشكل الوعي الفكري وتأثيراته في الخطاب، ليتجاوز لدى البعض الخطاب الألسني، مما يجعل دراستها وتحليلها أكثر من ضرورة.
سعت الدراسة الحالية إلى تحديد دلالات واستبدالات التغطية الصحفية المصورة لافتتاحية كأس العالم مونديال قطر 2022، على عينة قصدية من موقع الجزيرة نت، (خلال الفترة من 20/11/2022 ولغاية 25/11/2022).
وتنتمي الدراسة الحالية إلى حقل الدراسات النقدية التحليلية، ضمن نسق الدراسـات الكيفيـة باستخدام المنهج السيميولوجي. بهدف تحقيق الوصـف الدقيـق والمتعمـق للصـورة التـي تسـتخدمها وتوظفهـا شبكة الجزيرة الإعلامية فـي خطـابها للمجتمعات العربية والإسلامية والعالمية. ومحاوِلـةً الكشـف عـن الـدلالات الكامنـة فـي خطـاب الصـورة بناء على مقاربـة (رولان بارت) للتحليـل السـيميولوجي، والاستناد الى مقاربة (رجيس دوبرية) في الاستبدالات المديولوجية، مـن خلال الكشـف عـن المعانـي الكامنـة والرسـائل الضمنيـة والاستبدالات الميديولوجية المقدمـة فـي تلـك الصـور، ومـا تحملـه من دلالات فعل الكلام. واستناداً إلى كتاب حياة الصورة وموتها.
وخلصت الدراسة إلى جملة من المؤشرات والنتائج العامة أهمها، استخدام موقع (الجزيرة نت) لعدد من الرموز والعلامات والدلالات السيميائية، والاستبدالات الميديولوجية في الصور المنشورة لتغطية افتتاحية كأس العام مونديال قطر 2022، لتوجيه خطاب مدروس ودقيق يتوافق مع الخط التحريري لشبكة الجزيرة الإعلامية، وفق رؤية وزارة الخارجية القطرية.
Throughout the ages, imagery has served as a visual chronicle of the narrative of life and death. Its diverse forms and evolving materials have been instrumental in recounting the lived experiences of humanity, shedding light on the progression of civilizations and the histories of nations. Adapting to every shift in societal dynamics, imagery has woven political, propaganda, religious, and cultural patterns, embodying both similarity and symbolism. Its tangible resemblances and subtle implications play a crucial role in shaping intellectual awareness and influencing discourse. Consequently, the analysis of an image becomes an imperative exploration into the multifaceted layers of visual communication as it also goes beyond a mere examination of linguistic discourse. The objective of this study is to explore the apparent implications and substitutions in the video press coverage of the inauguration of the 2022 World Cup in Qatar. The investigation has focused on a purposefully selected sample extracted from the Al Jazeera Net website, spanning from November 20, 2022, to November 25, 2022. This study falls within the realm of critical analytical studies, utilizing a qualitative approach and employing a semiological approach. Its primary objective is to provide a precise and comprehensive description of the images employed by the Al Jazeera Media Network in shaping discourse within the Arab, Islamic, and international communities. The study seeks to uncover the connotations embedded in the discourse of these images, drawing upon Roland Barthes' semiological analysis and Régis Debray’s approach to ideological substitutions. In alignment with the concepts presented in Debray’s Vie et mort de l'image (1995), the study aims to explore the semantics of speech acts, exposing latent meanings, implicit messages, and ideological substitutions inherent in these images and the associated implications they carry. The study has concluded with several noteworthy findings and general indicators. The most significant among them is linked to the Al Jazeera Net website's strategic use of symbols, signs, semiotic connotations, and ideological substitutions in the images disseminated to cover the inauguration of the Qatar 2022 World Cup. These elements were meticulously employed to construct a thoughtful and precise discourse that aligns with the editorial perspective of the Al Jazeera Media Network and remains consistent with the vision outlined by the Qatari Ministry of Foreign Affairs.
Throughout the ages, imagery has served as a visual chronicle of the narrative of life and death. Its diverse forms and evolving materials have been instrumental in recounting the lived experiences of humanity, shedding light on the progression of civilizations and the histories of nations. Adapting to every shift in societal dynamics, imagery has woven political, propaganda, religious, and cultural patterns, embodying both similarity and symbolism. Its tangible resemblances and subtle implications play a crucial role in shaping intellectual awareness and influencing discourse. Consequently, the analysis of an image becomes an imperative exploration into the multifaceted layers of visual communication as it also goes beyond a mere examination of linguistic discourse. The objective of this study is to explore the apparent implications and substitutions in the video press coverage of the inauguration of the 2022 World Cup in Qatar. The investigation has focused on a purposefully selected sample extracted from the Al Jazeera Net website, spanning from November 20, 2022, to November 25, 2022. This study falls within the realm of critical analytical studies, utilizing a qualitative approach and employing a semiological approach. Its primary objective is to provide a precise and comprehensive description of the images employed by the Al Jazeera Media Network in shaping discourse within the Arab, Islamic, and international communities. The study seeks to uncover the connotations embedded in the discourse of these images, drawing upon Roland Barthes' semiological analysis and Régis Debray’s approach to ideological substitutions. In alignment with the concepts presented in Debray’s Vie et mort de l'image (1995), the study aims to explore the semantics of speech acts, exposing latent meanings, implicit messages, and ideological substitutions inherent in these images and the associated implications they carry. The study has concluded with several noteworthy findings and general indicators. The most significant among them is linked to the Al Jazeera Net website's strategic use of symbols, signs, semiotic connotations, and ideological substitutions in the images disseminated to cover the inauguration of the Qatar 2022 World Cup. These elements were meticulously employed to construct a thoughtful and precise discourse that aligns with the editorial perspective of the Al Jazeera Media Network and remains consistent with the vision outlined by the Qatari Ministry of Foreign Affairs.