محددات ومتطلبات دخول الصناعة الدوائية الفلسطينية للأسواق الدولية

Date
2009-05-25
Authors
علاء نبيل بهجت عديلي
Ala’ Nabil Adili
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جامعة القدس
Abstract
This study aimed to identify the motives that lie behind the internationalization of the Palestinian pharmaceutical companies, and determining the most important external and internal environmental factors that impact and guide these companies in the selection of international markets, and since there is not much information concerning this phenomenon, this study shall follow exploratory curriculum. Data of this study was collected from secondary sources such as books and relevant previous studies, and primary sources based on face-to-face interviews and via e-mail. The study was applied on three Palestinian pharmaceutical companies entered the international markets, and these companies were Beit Jala Pharmaceutical Company, Jepharm, and Pharmacare ltd. The study found that the threats that the Palestinian pharmaceutical companies face in the local market such as small market size and tough competition, in addition to surplus of pharmaceutical production in the domestic market form the most important motives that guide these companies to international markets. It also found that the economic factors (per capita income, infrastructure, and exchange rate stability) in the international markets were of varying impact on these companies in selecting international markets, where the effect of each factor depends on the company's policy and objectives. The study found that the political and legal factors in the global market were the most important determinants and requirements that impact the selection of international markets by Palestinian pharmaceutical companies, whereas the cultural and social factors in the international markets do not impact the selection.
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