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dc.contributor.authorKoa, Moeen
dc.date.accessioned2021-01-02T20:23:27Z
dc.date.available2021-01-02T20:23:27Z
dc.date.issued2020-12-23
dc.identifier.issn1742-7673
dc.identifier.urihttps://dspace.alquds.edu/handle/20.500.12213/6321
dc.description.abstractThis article examines how social movements attempt to repair a tarnished image and win the hearts and minds of the public. It studies the Muslim Brotherhood’s political communication campaign post-July 2013. A content analysis of a census of the Brotherhood’s communiqués issued during a 5-year period was performed. Considering social movement theory, this case study reveals that strategic framing can be employed as a strategy to win the hearts and minds of the target audience and to repair tarnished images. It also argues that legitimacy is a critical moral resource that lies at the heart of Islamist movements’ communication campaigns.en_US
dc.language.isoenen_US
dc.subjectContent analysisen_US
dc.subjectEgypten_US
dc.subjectimage restorationen_US
dc.subjectlegitimacyen_US
dc.subjectMuslim Brotherhooden_US
dc.subjectpolitical communicationen_US
dc.subjectsocial movementsen_US
dc.subjectus versus themen_US
dc.subjectvictimhooden_US
dc.subjectwinning hearts and mindsen_US
dc.titleCommunication strategies of winning hearts and minds: The case of the Muslim Brotherhood’s political communication campaign post Morsi’s downfallen_US
dc.typeArticleen_US


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