أثر جائحة كورونا (كوفيد 19) في التوجه نحو التجارة الإلكترونية دراسة حالة صناعة الملابس في محافظة بيت لحم
منار محمد علي منصور
Manar Mohammad Ali Mansour
The study aims to determine the extent to which companies (covering the majority of the commercial market) apply to e-commerce and the impact of the Covid-19 crisis on the ecommerce market. This case study represents the clothing industry in the Bethlehem Governorate, and the sample contains 159 projects from a community of 265 projects. A lot of projects were officially registered in the Palestinian Textile Industries Union, and the rest were small commercial projects not included in the records of the Palestinian Textile Industries Union.. Using a descriptive analytical approach and several statistical methods, represented by: Internal Consistency to calculate the validity of the internal consistency between the paragraphs and the dimensions to which they belong, Cronbach's Alfa coefficient to calculate the reliability coefficient and the Split Half Method to calculate the reliability coefficient and an equation Spearman Brown's stability coefficient to modify the stability coefficient and Pearson's correlation coefficient to calculate the correlation coefficient and the multiple regression coefficient to calculate the effect of the independent variables on the dependent variable and the arithmetic average (Averages); In order to find out the increase or decrease in the responses of the study members to each of the basic study variables and the One Way Anova test for the difference between three independent samples or more. The study summarizes a number of results, the most important of which is the relative weight of e-commerce versus the relative weight (81.9%) (i.e. e-commerce trends in the clothing industry in the Bethlehem region., focusing mainly on e-commerce and its uses (the study uses a descriptive approach, through which it shows some results). Which indicates that the Corona virus epidemic had a great impact, and that its impact on these projects, whether they stumbled or were rescued, is already clear, and that the traditional economy cannot keep pace with these changes, and that the epidemic confirms that e-commerce is the most effective solution Hence, I suggest the most important recommendations of the study are: The need for attention and follow-up by the extent of the impact of the spread of Covid-19 on the ecommerce market in Bethlehem Governorate, and that is by paying attention to the performance evaluation dimension, where it was noted that this dimension is lower than other dimensions in the extent of the impact of the spread of Covid-19 on the trade market Work to spread the principles of safety and security regarding Covid 19 and disseminate them in the media among the target groups, the need to compensate small projects as they have low incomes compared to medium projects, the electronic transformation of ecommerce faced many difficulties, which is the lack of customer satisfaction to some extent, working to improve small projects Compensating the losses incurred in that era, working on the application of electronic programs by providing chain electronic services that deliver products quickly, away from physical convergence, and compensating customers, especially retail retailers, where they faced serious damage represented by the difficulty of delivering goods to customers for fear of transmission of infection. The provision of commercial programs is financially costly, and accordingly the researcher hopes that the competent authorities will find special programs for applications to facilitate his money from it Consequences, especially the process of displaying and promoting the product, improving government services and supporting them for the private sector, linking services electronically with the government as well as with the chambers of commerce in a tangible and practical way that saves time and effort and work to take into account prices and not exploit them, especially in the Covid 19 crisis, and fight monopoly in all its forms until the product is sold Naturally, without overdoing it.