واقع إستراتيجيات التسويق الإلكتروني وعلاقتها في تعزيز الرضا من وجهة نظر العاملين "دراسة تطبيقية على شركات التأمين العاملة في محافظة رام الله والبيرة"
| creativework.keywords | التسويق الإلكتروني , الرضا , شركات التأمين | ar |
| dc.contributor.author | ناريمان عيسى يونس العزة | ar |
| dc.contributor.author | Nariman Issa Younis Al-Azza | en |
| dc.date.accessioned | 2022-12-21T10:12:57Z | |
| dc.date.available | 2022-12-21T10:12:57Z | |
| dc.date.issued | 2021-05-26 | |
| dc.description.abstract | The study aimed to know the reality of electronic marketing strategies and their relationship to enhancing the satisfaction from the point of view of employees of the beneficiaries "An applied study on insurance companies operating in the Ramallah and Al-Bireh governorate". To achieve the objectives of the study, the researcher used the descriptive approach because it fits the reality of the study. She designed a questionnaire that included (46) items distributed on two axes. The first axis included electronic marketing strategies, and it included four areas: (the strategy of "product" service electronically, the strategy of distributing electronically, the strategy of pricing electronically, the strategy of distribution electronically), while the second axis concerned the satisfaction of the beneficiaries, and it enjoyed a degree of sincerity and reliability of the overall degree of e-marketing strategies (0.91), and for the axis of satisfaction of the beneficiaries (0.90), and the study population consisted of all workers in insurance companies operating in the Ramallah and Al-Bireh governorate in each of the (Trust, Al-Mashreq, Takaful) company, whose number is (200) employees according to human resources statistics in insurance companies For the year 2021, the researcher used the comprehensive survey method due to the small size of the study population. The final sample for this study was (165) employees. The study found that the degree of the reality of the electronic marketing strategies of the insurance companies operating in the Ramallah governorate was high, with an overall average (3.96) and a large degree of appreciation, and the value of the standard deviation (0.42), as well as the overall score of the axis of reality of beneficiaries' satisfaction with operating insurance companies In the governorate of Ramallah and Al-Bireh, with a high degree, and the total arithmetic mean value was (4.13), with a standard deviation of (0.42), and the general average for the field of electronic service "product" strategy was (3.90), with a standard deviation of (0.46), and with a large degree of appreciation, Also, the general average for the electronic distribution strategy reached (4.10), with a standard deviation of (0.48), and with a great degree of appreciation, as well as the general average for the field of pricing strategy (3.77), with a standard deviation of (0.64), and with a large degree of appreciation. Electronically (4.09), with a standard deviation of (0.46), and with a great degree of appreciation, and the results of the study also showed that there is a significant relationship at the level of statistical significance (0.05a≤) between the combined e-marketing strategies and the satisfaction of the beneficiaries. There are no significant differences at the level of statistical significance (0.05a≤) in the average of respondents' responses to the reality of electronic marketing strategies and their relationship to enhancing the satisfaction of beneficiaries with insurance companies operating in Ramallah and Al-Bireh governorate due to variables (academic qualification, years of experience), and the gender variable It has been shown that there are statistically significant differences in the field of the reality of e-marketing strategies, as the statistical significance of this field reached (0.03), and this value is less than the value of the assumed statistical significance, and the differences were in favor of the category of males with a higher arithmetic average (4.02). Based on the above results, the study came out with a set of recommendations, the most prominent of which is encouraging senior management to support e-marketing services, focusing on the importance of coordination and integration between electronic marketing and marketing strategies in order to achieve the best results, enhancing interest in insurance companies ’clients, and enabling them to use electronic methods to benefit from corporate services. Electronic, and work to develop the companies 'website and the services provided to the beneficiaries, to enhance the confidentiality and a sense of privacy by the beneficiaries, to provide free communication channels through the companies' website, as this service is not fully available in the companies under current study, to organize the procedures for the electronic payment of services That is provided by insurance companies, in order to make the insurance service accessible to everyone at any time and anywhere, continuous updating and development in the elements of the electronic marketing mix, in order to meet and meet the needs of customers and thus reach their satisfaction, the need to work to keep pace with developments and use additional tools Available on social media that play an important role in the Marketing, making campaigns more productive and helping companies evaluate performance. | en |
| dc.identifier.uri | https://dspace.alquds.edu/handle/20.500.12213/7423 | |
| dc.language.iso | ar | |
| dc.publisher | Al-Quds University | en |
| dc.title | واقع إستراتيجيات التسويق الإلكتروني وعلاقتها في تعزيز الرضا من وجهة نظر العاملين "دراسة تطبيقية على شركات التأمين العاملة في محافظة رام الله والبيرة" | ar |
| dc.title | The reality of e-marketing strategies and their relationship to enhancing beneficiary satisfaction from the point of view of employees An Empirical Study on Insurance Companies Operating in Ramallah and Al-Bireh Governorate. | en |
| dc.type | Thesis |