تأثير التخطيط الاستراتيجي على الأداء المؤسسي باستخدام بطاقة الأداء المتوازن في مستشفى المقاصد
Date
2020-06-01
Authors
دعاء عادل ديب نتشة
Doaa Adel Deeb Natsheh
Journal Title
Journal ISSN
Volume Title
Publisher
جامعة القدس
Abstract
This study aimed to identify the impact of the strategic planning process on the institutional performance of Al-Makassed Hospital by using the balanced scorecard. The researcher used the descriptive method; as she sought to obtain complete and accurate information that visualize the impact of strategic planning on the institutional performance of the hospital through knowing the viewpoint of the hospital staff to measure the extent of this impact. The researcher has used the questionnaire, collecting information and data; classifying, organizing and expressing them quantitatively and qualitatively, which leads to a precise and deep understanding of the various aspects.
The study population consists of the employees at Al-Makassed Islamic Charitable Hospital in 2019, and the study sample is 912 male and female employee. The study sample was chosen by using the simple random sampling method, where the number of the study sample to whom the questionnaire was distributed reached 150 employees of the hospital, from the various departments in the hospital and from the various scientific specialties. In addition, (122) questionnaires (81.33% from distributed questionnaires) have been appropriate for being analyzed, and the data collected have been also analyzed by using the Statistical Package for the Social Sciences Program (SPSS 25).
The results of the study showed that the reality dimension of the strategic mission from the viewpoint of the working staff at AL- Makassed Hospital was medium, so as the arithmetic mean of the total score was (3.35) and the standard deviation was (0.68). besides that, the reality of the strategic goals was high, where the arithmetic mean of the total score was (3.73) and the standard deviation was (0.62). Also, the reality of the strategic analysis was medium; as the arithmetic mean for the total score was (3.22) and the standard deviation was (0.70). The reality of the strategic choice was medium; as the arithmetic mean for the total score was (2.96) and the standard deviation was (0.76). Further, the reality of the financial dimension was medium, where the arithmetic mean for total score was (2.85) and the standard deviation was (0.81). The reality dimension of the customers was high; the arithmetic mean for total score was (3.44) and the standard deviation was (0.68). Furthermore, the realty dimension of the internal operations was also high, so as the arithmetic mean for total score was (3.40) and the standard deviation was (0.69). The reality dimension of learning and growth was medium; the arithmetic mean for total score was (2.98) and the standard deviation was (0.83).
The results also showed that there is a statistically significant impact at the level of ( ≤ 0.05) for the following: the strategic mission, strategic goals, strategic analysis, and strategic choice on the institutional performance of Al-Makassed Hospital