The Impact of Video‐Based Educational Intervention on Parents’ Decision to Uptake the Measles–Rubella (MR) Vaccine in Jordan.
Date
2025-01
Authors
Khitam Alsaqer
Mariam Kawafha
Dua’a Al-Maghaireh
Samar Thabet Jallad
Heidar Sheyab
Abedelkader Al kofahi
Mayyada Saleh
Journal Title
Journal ISSN
Volume Title
Publisher
Wiley
Abstract
Background: Interventions are needed to decrease measles and rubella (MR) vaccine hesitancy/refusal among Jordanian parents
during the implementation campaign in Jordan by 2023. This study developed an educational video for parents with hesitancy or
refusal to enhance their attitudes and decisions toward the MR vaccine.
Objective: This study aimed to assess the impact of video-based educational intervention on the attitudes of parents toward the
MR vaccine and the decision to accept the MR vaccine.
Method: One group pretest–posttest experimental design was used. A 5-min MR vaccine education video was shown to parents.
Parents’ decisions on the MR vaccine and the parent attitudes about childhood vaccines (PACV) scale were collected before,
immediately, and 2 weeks after the video, the differences in the scores were also measured.
Results: The initial PACV scale score averaged 24 ± 1.5. After watching the MR education video, the PACV scores immediately
and after 2 weeks were 21 ± 1.6 and 21.8 ± 1.4, respectively, with a statistically significant difference (p value < 0.05). The parents’
likelihood of refusing the MR vaccine decreased immediately and 2 weeks after watching the video (68% and 70.5%; respectively),
and this decrease was sustained after 2 weeks (p value = 0.617).
Conclusion: An educational video intervention was associated with improved PACV and improved parents’ attitudes toward the
MR vaccine, potentially altering the decisions of hesitant or refusing parents to accept the vaccine during the 2023 MR vaccine
campaign in Jordan. These positive effects appeared to persist even 2 weeks after the intervention.
Keywords: intervention | MR vaccine | PACV | vaccine hesitancy | video-based
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Keywords
Citation
Alsaqer, K., Kawafha, M., Al‐Maghaireh, D. A., Jallad, S. T., Sheyab, H., Al kofahi, A., & Saleh, M. The Impact of Video‐Based Educational Intervention on Parents’ Decision to Uptake the Measles–Rubella (MR) Vaccine in Jordan. Public Health Nursing (2024). https://doi.org/10.1111/phn.13445