CSV strategy for improving the competitiveness of the Hebron stone and marble sector through clustering
Nida' Abdelazez Dawood Al-Natsha
نداء عبد العزيز داود النتشة
This study aims to create a shared value strategy to enhance the competitiveness of the stone and marble sector in Hebron through the stone cluster. To achieve this goal, a descriptive-analytical and experimental approach was employed. The population of the study consist of stone factories (saws) registered in the Stone and Marble Federation, 175 factories. The study sample, which consists of 125 factories, only 102 of which were retrieved. A questionnaire was prepared as the primary tool to obtain the necessary data for this study, and data were collected And statistically processed using the SPSS program and the AMOS program for the structural equation modeling SEM, the study reached several results, the most important of which are: the shared value can be created through the cluster, CSV improves the competitiveness of the stone and marble sector more than if we relied on enhancing its competitiveness through Cluster directly, meaning that the creation of the shared value is an intermediate variable to improve competitiveness, which means that the study model proposed by the researcher is reliable and correct, as the study shows that the attitudes of the factory owners to create shared value are high, and that the ability of these factories to compete is medium, and that 66% of Respondents only participate in the activities of Cluster and see that they benefit from the activities of Cluster in a high way, and that 33% do not participate in the activities of Cluster and the majority of those who do not participate attribute the reason that they do not find benefit from participation, also the study shows that there is no difference in the statistical significance of creating a shared value strategy to improve competitiveness in the stone and marble sector in Hebron by clustering is attributed to (the legal nature of the organization, the total number of employees), while there are significant differences in creating the shared value strategy to improve the competitiveness of the stone and marble sector in Hebron through clustering, attributable to (the degree of education of the respondent and the location of the institution). Due to the importance of developing the Palestinian national economy, the study recommends the necessity of enhancing Porter’s diamond factors for competitiveness, by creating the shared value strategy through clustering to improve the competitiveness of the stone and marble sector in Hebron.