الأمركة وتأثيرها على المجتمع الفلسطيني Americanization: Its Impact on Palestinian Culture & Society

Date
2010-08-18
Authors
ريتا مناويل حبيب حلو
Rita Manawel Habib Helo
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Publisher
AL-Quds University
جامعة القدس
Abstract
As Globalization makes the world a global open market for economic and industrial products, Americanization, one of its main components that produces different effects on the societies it encounters. This study investigates the influence of Americanization on Palestinian society, culture, traditions and habits through economic, political and cultural influence. While Americans do not explicitly seek to transmit their values, traditions and cultural behaviour to the rest of the world, we notice that Palestinian culture is being influenced in various ways by the effect of Americanization. The Palestinian national identity is being affected by the American culture. Palestinians seem to adopt certain values that are being labeled as American though such values do not belong only to America, but are in fact the shared inheritance of humankind regardless of nationalities. However, since such values reflect the ways in which, throughout history, Americans have been enriched by the traditions and understandings brought to these shores by immigrants from diverse societies across the globe, Palestinians do refer to them as rather "American". On another hand, the American impact is increasing in everyday's life and markets in Palestine; very popular American brands are being imported to the Palestinian markets such as ''Levi's'' and ''Disney'' products; others are being imitated by design, style and name such as "StarBucks" (Star and Bucks), "Blue Dolphin'' restaurant and other and are substituting locally made products or certain traditions with certain satisfaction which has to certain changes in the Palestinian culture, from clothing, food, language, music, education, ideas, markets and other This study investigates the influence of the American Culture and style of living on Palestinian society, culture, traditions and habits in everyday life
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Keywords
الدراسات الاقليمية, Regional Studies
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