Effects of Technological, Organizational, and Environmental Factors on Social Media Adoption

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dc.contributor.authorS.A., Qalati
dc.contributor.authorL.I., Wenyuan
dc.contributor.authorE.G., Vela
dc.contributor.authorBux, Ali
dc.contributor.authorB., Barbosa
dc.contributor.authorA.M., Herzallah
dc.date.accessioned2021-07-06T07:44:59Z
dc.date.available2021-07-06T07:44:59Z
dc.date.issued2020-10-20
dc.description.abstractElectronic commerce is becoming a significant hub for sourcing products/services which helps organizations to connect with potential customers and gain competitive advantages, though little empirical work focuses on small businesses operating in developing countries to date. Increasingly, companies are looking to utilize social media to connect with stakeholders and pursue several benefits. This study aims to investigate the technological, organizational, and environmental (TOE) factors that influence small- and medium-sized enterprises’ (SMEs) social media (SM) adoption in developing countries. This study used a closed-ended questionnaire to collect data from randomly-selected respondents (owners, executives, and managers) from SMEs in Pakistan. SMART PLS version 3.2.8 was used for path analysis of 316 responses and for structural equation modeling. The research findings include the direct influence of TOE factors (relative advantage, interactivity, visibility, top management support, and institutional pressure) on SMEs’ SM adoption, and in turn SM adoption also has a positive influence on SMEs performance. Moreover, the coefficient of determination of the study showed that 77.7% of the variation in SM adoption occurs because of TOE factors and 29.8% variation in SMEs occurred because of SM adoption. This paper has implications for practitioners and scholars interested in exploring the SM adoption and usage by SMEs.en_US
dc.identifier.issn2288-4645
dc.identifier.urihttps://dspace.alquds.edu/handle/20.500.12213/6417
dc.language.isoenen_US
dc.subjectSmall and Medium-Sized Enterprisesen_US
dc.subjectDeveloping Countriesen_US
dc.subjectSocial Media Adoptionen_US
dc.subjectInstitutional Pressureen_US
dc.subjectRelative Advantageen_US
dc.titleEffects of Technological, Organizational, and Environmental Factors on Social Media Adoptionen_US
dc.typeArticleen_US
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