إمكانية تطبيق إدارة الجودة الشاملة والكفاءة الإنتاجية في صناعة الحجر والرخام في محافظة بيت لحم
يوسف ماريو يوسف خاروفة
Yousef Mario Yousef Kharufeh
The study aimed to identify the applicability of total quality management and production efficiency in the stone and marble industry in Bethlehem Governorate. Qualitative approach was used in this study, which fits with the nature of this study. Primary data were gathered from a series of interviews with managers of stone and marble companies in Bethlehem governorate. SWOT analysis was used to analyze the data, interpret it, and provide relevant explanations. Additionally, SWOT analysis was used to answer study questions and classify its results, where the model showed the strengths, weaknesses, opportunities and threats of six elements, namely: demand factors, production factors, government support, competition, application of total quality management and production efficiency. The results showed that the implementation of total quality management within companies in the industry, increases their profitability and make them more competitiveness at the local and international levels. Furthermore, such utilization of total quality management helps companies in their efforts to increase organizational effectiveness; mainly it expedites service delivery, reduces operational errors and deviations, and it further aids them in the process of developing and presenting high quality products in the market at a higher rate. All of which reflects on customer satisfaction and consumer loyalty. The results also showed that following this system has proven in many companies its ability to reduce production costs and increase profitability. Additionally, the results indicated that there is a clear awareness and a deep understanding among the owners of the stone and marble sector of the concepts of total quality management and production efficiency, and an understanding of how each of them affects work mechanisms, work quality, and product quality. Finally, the results showed the importance of the interrelationship between the stone and marble sector and the role of the government in overcoming obstacles. Therefore, it was found that the failure to implement effective laws and policies to reduce imports and reduce imposed taxes. In addition, the lack of contributions and support to reduce the cost of production, all clearly exacerbated the sector’s decline. In light of these results, the researcher presented a set of recommendations, mainly that companies should implement total quality management to raise production efficiency: Consequently the government should impose laws and set policies that would organize and support the stone and marble industry.