Mediating Role of Regret Feelings in the Relationship Between Consumer Expectations, Emotions, and Willingness to Buy Chinese Products

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dc.contributor.authorAbdalrahman, Mohammed
dc.contributor.authorDarwish, Nidal
dc.date.accessioned2025-01-20T10:19:08Z
dc.date.available2025-01-20T10:19:08Z
dc.date.issued2024-10-21
dc.description.abstractPurpose – The paper aims to investigate the impact of customers’ expectations, negative emotions and regret on consumers’ intention to buy Chinese clothing products in the Palestinian market. Design/methodology/approach – This paper used a convenience sampling technique. The path relationship of the study model was analyzed by structural equation modeling (SEM) based on partial least squares (PLS-SEM). Findings – Results showed that regret was affected by the negative feelings that consumers could incur after buying the product. Additionally, negative feelings and regret negatively affected consumers’ intention to buy Chinese clothing products, while their expectations positively affected their decisions. However, the mediation effect of regret was approved in the relationship between negative feelings and the intention to buy.
dc.identifier.citationAbdallrahman, M. and Darwish, N.A. (2024), "Mediating role of regret feelings in the relationship between consumer expectations, emotions and willingness to buy", Rajagiri Management Journal, Vol. 18 No. 4, pp. 323-336. https://doi.org/10.1108/RAMJ-12-2023-0329
dc.identifier.otherhttps://doi.org/10.1108/RAMJ-12-2023-0329
dc.identifier.urihttps://dspace.alquds.edu/handle/20.500.12213/9697
dc.language.isoen
dc.publisherEmerald insight, Rajagiri Management Journal
dc.titleMediating Role of Regret Feelings in the Relationship Between Consumer Expectations, Emotions, and Willingness to Buy Chinese Products
dc.typeArticle
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