The Impact of Competitive Strategies, and Strategic Human Resource Management on Firm Performance of Palestine
Date
2017-01-25
Authors
Sayyad, Nermeen
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Abstract
This paper examines the impact of competitive strategies and strategic Human
Resource Management on Firm Performance of Palestine from various critical
perspectives. Rapid environmental changes, competition to provide innovative
products and services, changing customer and investor demands and
globalization have become the standard backdrop for firms. Sustained
competitive advantage could be generated from a firm’s human capital by
designing strategic human resource management to diagnose a firm’s strategic
needs which is required to implement a competitive strategy and achieve
operational goals. Effective human resource management strategy
systematically organizes all individual human resource management measures
to directly influence employee attitude and behavior in a way that leads
business to achieve its competitive strategy. The researcher has selected
corporate and non-corporate firms as well as small and Medium Corporation
were chosen in different areas of Palestine (south, north, and middle) 106
respondents selected from 45 firms across the three zones of Palestine. The
general objective of the study is to investigate the place of Strategic Human
Resource Management in improving corporate performance among mentioned
firms in Palestine. The study used descriptive statistics (frequencies, means
and percentages) to answer the three research questions posed for the study.
The Spearman Rank Correlation Coefficient was used to test the three
hypotheses that guided the study. The final results showed that there is a
strong positive correlation between strategic HRM and performance level of
competition in the firms. It was also concluded that SHRM is an important and
indispensable tool for any organizations performance and for any organization
that wants to gain competitive advantage over others. Finally, this article
develops a conceptual framework that explains the relationship between
strategic human resource management, competitive strategies and firm
Performance.
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Keywords
Strategic human resource management , Firm performance , Competitive strategy , Palestine