AQU researchers publications

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AQU researchers publications

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Browsing AQU researchers publications by Author "A.M., Herzallah"

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    Effects of Technological, Organizational, and Environmental Factors on Social Media Adoption
    (2020-10-20) S.A., Qalati; L.I., Wenyuan; E.G., Vela; Bux, Ali; B., Barbosa; A.M., Herzallah
    Electronic commerce is becoming a significant hub for sourcing products/services which helps organizations to connect with potential customers and gain competitive advantages, though little empirical work focuses on small businesses operating in developing countries to date. Increasingly, companies are looking to utilize social media to connect with stakeholders and pursue several benefits. This study aims to investigate the technological, organizational, and environmental (TOE) factors that influence small- and medium-sized enterprises’ (SMEs) social media (SM) adoption in developing countries. This study used a closed-ended questionnaire to collect data from randomly-selected respondents (owners, executives, and managers) from SMEs in Pakistan. SMART PLS version 3.2.8 was used for path analysis of 316 responses and for structural equation modeling. The research findings include the direct influence of TOE factors (relative advantage, interactivity, visibility, top management support, and institutional pressure) on SMEs’ SM adoption, and in turn SM adoption also has a positive influence on SMEs performance. Moreover, the coefficient of determination of the study showed that 77.7% of the variation in SM adoption occurs because of TOE factors and 29.8% variation in SMEs occurred because of SM adoption. This paper has implications for practitioners and scholars interested in exploring the SM adoption and usage by SMEs.
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    Moderating Role of Leverage Maturity on the Relationship Between CEO Duality and Asset Tangibility in Textile Firms: Evidence from Pakistan
    (IAEME, 2021-05-11) W., Xuezhou; R. N., Hussain; S., Akhtar; A.M., Herzallah; M.Z., Tariq
    This study investigates the moderating role of leverage maturity on the relationship between CEO duality and asset tangibility. The data consist of 101 textile firms listed on the Pakistan Stock Exchange (PSX) from 2012 to 2017. To establish causality, thisstudy employed one step system generalized method of moment (system GMM)regression on panel data obtained through secondary sources. The results prove that CEO duality has a significant negative impact on asset tangibility but this impact is positively moderated by leverage maturity ratio during the study period. This study suggests that long term debt is a motivation for the management to hold more fixed assets in their asset structure because theseare collateralized when in need of external financing.