The impact of Big Data analysis on Decision-making in organizations. (Case study on Transcend)
| dc.contributor.author | Mohammad AbuDaoud | |
| dc.contributor.author | Hassan Nussibeh | |
| dc.date.accessioned | 2025-10-04T10:48:20Z | |
| dc.date.available | 2025-10-04T10:48:20Z | |
| dc.date.issued | 2025-06-01 | |
| dc.description.sponsorship | Big data analytics has become a critical tool for enhancing decision-making processes in modern organizations. This study investigates its impact through a case study of Transcend, a call center company, examining its role in strategic planning, operational efficiency, sales performance, and customer service. A descriptive-analytical methodology was employed, utilizing surveys and interviews with employees, and data was analyzed using statistical tools. The findings demonstrate that big data analytics significantly improves decision-making by enabling data-driven insights rather than reliance on intuition. Employees reported an 81.3% increase in task efficiency, while customer service quality improved through personalized interactions and proactive issue resolution, leading to a 75.3% increase in customer satisfaction. | |
| dc.identifier.uri | https://dspace.alquds.edu/handle/20.500.12213/10215 | |
| dc.language.iso | en | |
| dc.publisher | Deanship of Research - Al-Quds University | |
| dc.title | The impact of Big Data analysis on Decision-making in organizations. (Case study on Transcend) | |
| dc.type | Article |
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