دراسة تحليلية لأداء جمعيات التسويق التعاونية في شمال الضفة الغربية
Analytical study of the performance of the marketing cooperative societies in the northern West Bank
فؤاد غالب محمد كردي
Fouad Ghaleb Mohammed Kurdi
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Abstract This study was executed between March 2006 and April 2008. The target group was constituted from 610 members of general assemblies of marketing cooperatives working in the north of west bank; in addition to five managers in the Ministry of Labor in the area covered by the study. This study aimed at realizing the performance of marketing cooperatives through inspecting their economical, marketing, social and productive services which they provide to members. Additionally, it aimed at recognizing the organizational and administrative situation of these cooperatives and the role of other relevant bodies – including the cooperation department at the Ministry of Labor – in developing the performance of these cooperatives. It also aimed at realizing the differences between the performance of marketing cooperatives following the independent variables of the study. The researcher adopted the descriptive method to accomplish this study where he used a questionnaire and literature review to collect data. The first questionnaire was directed to members of general assemblies of marketing cooperatives and the second to the managers of the cooperation department at the Palestinian Ministry of Labor. The results of the questionnaires were statistically processed on SPSS and the use of Scheffé test. The study came up with the following findings: the performance of marketing cooperatives in terms of economical and marketing services doesn’t meet their purposes. Also, members and society have good knowledge of cooperative work culture. furthermore, the researched individuals showed positive attitudes toward the performance of marketing cooperative to achieve their objectives, toward priorities of members, organizational and administrative field, loaning, social and production services. Also they showed positive attitudes toward the contribution of the cooperation department in developing the work of cooperative. However, there wasn’t any statistical significance on the paragraphs related to training provided by cooperatives to members. Other differences are also found in the attitudes of researched individuals toward the role of marketing cooperatives in enhancing the concept of cooperative work for members. This is due to education level, the number of years of membership in the cooperatives, number of working years in agriculture and the percentage of personal income from the agricultural sector. However there were no differences in answers on this issue due to the profession variable. It was clear in the findings that there are statistical significant differences related to the performance of cooperatives in all fields. This is due to the number of working years in agriculture and the percentage of personal income from the agricultural sector. The study was concluded with recommendations; most important of which are summarized hereafter: The importance of executing more researches and field studies to better diagnose the problems and obstacles hindering the cooperative work. ز The importance to unite efforts to enhance the concept of cooperative work; and including it in the school and university curricula and media., The cooperation department should also adopt clear standards to establish cooperatives. Marketing cooperatives should work on achieving the objectives of their members in terms of marketing and economical services. , The cooperative department at the Ministry of Agriculture should adopt the Palestinian cooperative law through the legislative bodies., The elected administrative committees in cooperatives should adopt democracy, accountability and transparency in work. , The parties concerned with the cooperative sector should establish an institute specialized in providing training for members and workers of cooperatives.